Ubay is a first-class municipality and the principal commercial centre of eastern Bohol, on the northeastern coast facing the Camotes Sea. With a population over 60,000 and a functional port, it serves as the administrative and trading hub for the eastern municipalities of Trinidad, Pres. Carlos P. Garcia, Bien Unido, and Mabini — a conventional grid town with a sizeable public market and government services, including banks and hospitals, that the surrounding rural municipalities lack. The port handles passenger and cargo routes to Cebu via Bato, Southern Leyte, and Ormoc, making Ubay an important node in the eastern Visayas inter-island network; travellers crossing Bohol west to east typically transit here en route to Leyte or the Camotes Sea islands.
The municipality covers about 216 square kilometres — one of Bohol’s larger by land area — with a long Camotes Sea coastal frontage and several offshore islets, terrain running from flat coastal lowland to rolling interior hills. Cahayag, Canlinte, and Biabas are among the major barangays, with Ubay sitting roughly 110 kilometres from Tagbilaran via the Trans-Bohol Highway. It was organized as a parish under Augustinian missionaries during the Spanish period, functioning as a minor stop in the inter-island trade network between Cebu and the eastern Visayas; it was formally elevated to independent municipality status on 8 February 1917 under the American colonial provincial system, and grew through the 20th century on eastern Bohol’s coconut and rice economy.
The patron saint is Our Lady of the Immaculate Conception, with the fiesta on 8 December — one of the larger provincial fiestas in eastern Bohol, drawing visitors from surrounding municipalities for processions, street fairs, and cultural performances. Cebuano is the primary language throughout.
What’s here, briefly
- Ubay Port and public market — the most animated part of town, with fresh Camotes Sea catch arriving before 6 a.m.
- Offshore island-hopping — small islands off the Ubay coast, including Cahayag Island, reached by outrigger from the port, with basic snorkelling.
- The Trans-Bohol Highway drive — the road in from Carmen crosses varied interior landscapes, Chocolate Hills country and river valleys, worth doing as a full-day east–west traverse.
- The Camotes Sea coastline — open sea views from the eastern barangays, with simple, undeveloped beach access in places.
Getting there
From Tagbilaran’s Dao Terminal, buses and vans bound for Ubay via the Trans-Bohol Highway — paved throughout — depart regularly from early morning, taking roughly 2.5–3 hours. Ferries from Cebu (Bato port), operated by several lines including Lite Ferries, cross in about 2.5 hours.
Local taste
The coastal position puts fresh fish and shellfish at the centre of the diet — the public market is a reliable source of reef fish, squid, and crab from the Camotes Sea. Binagoongang baboy, pork braised with fermented shrimp paste over rice, is common in canteens around the market, and dried pusit (squid), produced locally, makes Ubay one of the better places in eastern Bohol to buy the pantry staple.
Practical realities
As a base: Ubay works well for exploring the eastern coast and the far northeastern municipalities, with mid-range guesthouses and transient rooms in the poblacion. Timing: the 8 December fiesta period draws more visitors — book ahead. Payment: BDO, Landbank, and DBP ATMs are functional in town. Ferry connections: confirm Leyte-bound schedules directly at the port, as they shift seasonally; the Trans-Bohol Highway itself runs reliably year-round except during typhoon landfalls.
Other places to consider
- Trinidad — inland to the south, within Ubay’s trading orbit.
- Pres. Carlos P. Garcia — the coastal neighbor south along the eastern seaboard.
- Bien Unido — the Danajon reef gateway further along the coast.
- Carmen — the Chocolate Hills Complex, at the western end of the Trans-Bohol Highway drive.
Route and ferry detail reflect publicly available information as of 2026-07-16. Confirm current sailing schedules before travel. bohol-philippines.com earns a commission on bookings made through partner links at no cost to you.
Attractions in Ubay: Eastern Bohol's Commercial Hub and Port Toward Leyte
Things to see and do in this area
Farms, Cottage Industry & Agri-Tourism (4) · Nature & Natural Landmarks (4) · Mountains, Hills & Viewpoints (3) · Adventure & Recreation (2) · Parks, Forests & Nature Reserves (2) · Caves (1) · Churches & Religious Sites (1)
Farms, Cottage Industry & Agri-Tourism
- Bureau of Fisheries and Aquatic Resources (BFAR) Multi- Species Marine Hatchery (MSH) — The MSH Project was established in December 2010 and launched in April 2011. The project has a total land area of 1.9 hectares acquired from the Department of Agriculture – Ubay Stock Farm through a Usufruct Agreement between the DA VII and BFAR Region Office.
- Bureau of Fisheries and Aquatic Resources- Ubay Brackishwater Fish Farm (BFAR-UBFF) — The Ubay Brackishwater Demonstration Fish Farm was established in November 1980. The primary mandate of the project was to exhibit different fisheries production technologies, specifically, milkfish and prawn/shrimp farming.
- Philippine Carabao Center (PCC) at Ubay Stock Farm — The Philippine Carabao Center is an attached agency of the Department of Agriculture (DA) mandated to conserve, propagate and promote the carabao as a source of milk, meat, draft animal power and to benefit the rural farmers.
- The Fascination Farm — The upland plantation of dragon fruits is approximately 10-hectares. The farm offers pick-and-pay scheme where visitors will pick their own dragon fruits and pay afterwards. Visitors will trek upwards, enjoying the breeze and the view.
Nature & Natural Landmarks
- Capayas Dam — The dam, located along the national highway, is considered one of the largest dams in the province. The dam is the major source of water supply for residential and irrigation use.
- Department Of Agriculture - Bohol Experimental Station (DA- BES) — The Bohol Experiment Station (BES) of the Department of Agriculture – Regional Field Office 7 (DA-RFO 7) was established in 1975. The research facility is a significant site for agricultural research, innovation and development including the cultivation of endemic crops and promotion of agricultural practices.
- Philippine Coconut Authority — The facility is the coconut seed production center of Central Visayas. The place is not only an educational place for growing coconuts but also is a scenic place for picnics.
- Sinandigan Giant Clams — The Sinandigan Giant Clams sanctuary at the BFAR Multispecies Hatchery in Ubay holds both adult and juvenile giant clams (taklobo) in a bay adjacent to white sand beach. The hatchery, inaugurated in September 2024, began with 200 clams brought from Bolinao via Philippine Air Force C-130 in 2013.
Mountains, Hills & Viewpoints
- Bongbong Rolling Hills — Bongbong Rolling Hills is a rural landscape viewpoint in Barangay Bongbong, Ubay, eastern Bohol, described as a spectacular natural scenery location for appreciating the rural landscape.
- Cambugsay Healing Hills — The Cambugsay Healing Hills is another sight to behold in Ubay. Aside from the verdant rolling hills, nature lovers will enjoy trekking around the vicinity to see the trees surrounding the dam which were planted by different volunteers.
- Palayan Hills (Birhen Sa Fatima Shrine) — The religious shrine dedicated to Our Lady of Fatima is located on top of the hill. The image of the Sto. Niño is also placed beside the statue of the Blessed Mother.
Adventure & Recreation
- Benliw Dam (Small Reservoir Irrigation Project) — The Benliw SRIP was inaugurated on May 27, 2021. It is a medium-scale irrigation development project with water source coming from the Pasanan Creek.
- Camambugan Airport — The 54-hectare airport is classified as a community airport by the Civil Aviation Authority of the Philippines. It serves the general area of the town but it has no scheduled service or any facilities.
Parks, Forests & Nature Reserves
- DBP Forest — The Development Bank of the Philippines (DBP) Forest Program was launched in 2010 as an upland reforestation and rehabilitation effort. The environmental initiative is in partnership with the Local Government Unit (LGU) of Ubay.
- Sinandigan Mangrove Reforestation — Sinandigan's mangrove reforestation is a community-based coastal rehabilitation initiative in Ubay, eastern Bohol, supported by CCEF and the LGU. Begun in the late 2000s, it protects coastal ecosystems, reduces storm surge risk, and generates ecotourism income through guided boat tours of the mangrove channels.
Caves
- Kaukag Cave — The underground chamber was recently discovered by the Department of Education and LGU Cultural Mappers. The cave is mostly disorganized but there are few live stalagmites and stalactites on site.
Churches & Religious Sites
- Villa Teresita Chapel — A religious shrine dedicated to St. Therese. It is perched on top of a hill and surrounded by beautiful flowers.